Stephanie Rosenbaum is CEO of TecEd, Inc., a UX consultancy whose ethnographic research clients include Google, Cisco Systems, VMware, Varian Medical Systems, Ford Motor Company, and a wide variety of smaller firms. Stephanie is a frequent presenter at UXPA and ACM SIGCHI conferences, received the STC’s Rainey Award for Excellence in Research, and was awarded an IEEE Millennium Medal in 2000. Her research background includes anthropology studies at Columbia University and experimental psychology research for the University of California at Berkeley.